This paragraph should describe how your business has adjusted to the changing public health environment and should include information about how you're complying with sanitary measures. Fortunately, GMB lets you input your business's operating schedule on the GMB panel, so it makes it super easy to communicate any scheduling or operating changes to your audience.Īlso, Google lets you write a 750-character description (i.e., one-two paragraphs) about your business. Since Google is the first place your customers go to source information about your business, you need to keep your GMB updated with your latest business hours and any other relevant information your customers might need. ![]() Consequently, you have to be able to communicate any changes in your working hours and health protocols to your customers immediately. Whereas before business hours were relatively stable and predictable, nowadays that's not always the case given that public health orders are changing so rapidly. The events of the past year have catapulted GMB into the digital marketing spotlight. More often than not, I find that customers are using GMB to source opinions and reviews of a business rather than other platforms, so it helps to keep your GMB active and well-curated.Ĭovid-19 And GMB: Why The Pandemic Has Changed The Game Plus, the relative decline of crowd-sourced review apps like Yelp has helped propel GMB to new heights. Customer reviews are displayed under your GMB profile, giving your business social credibility that rivals Yelp or Trustpilot. ![]()
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